課程名稱：Google Ads Display 國際認可證書課程
- 簡稱：Google Ads Display Training Course |
1. Learn the basics of Google Ads
1.1 Ads or “Organic” Search Results
1.2 Benefits of Advertising via Google Ads
1.3 Grow your business with Google Ads
2. Choose where customers see your ads
2.1 Ad Formats basics
2.2 Ad formats on the Google Network
3. Create effective text ads
3.1 Quality of Text Ads
3.2 Five Tips on Writing Effective Text Ads
3.3 Text Ads Best Practices
3.4 Five tips to improve landing page experience
3.5 Getting start with Adwords
3.6 AdWords Account Access Levels
3.7 Creating your first Ad Campaign
3.8 More about AdWords policies
3.9 Editorial Policies which may affect your Ads approval
4. Enhance your ads with extensions
4.1 Introduction to Ad Extensions
4.2 A Case Study of using Ad Extensions
4.3 More information about Automated Extensions
4.4 Adding Manual Extensions
5. Choose the best campaign types
5.1 Google Ads Campaign Types
5.2 Assessment to your understandings
5.3 Campaign Goals
5.4 Campaign Settings
5.5 Campaign Status
6. Organize your account for success
6.1 How Google Ads account is organized
6.2 How should you organize your Google Ads Account
6.3 Setting up a Google Ads Manager Account
7. Reach customers with targeting
7.1 Introduction to targeting
7.2 Finding Potential customers online
7.3 Target your Ads with Google Ads
7.4 Using Demographic Targeting
7.5 Using Audience Targeting
7.6 Using Placement Targeting
7.7 Using Location Targeting
7.8 Comparing location targeting types
7.9 About Device Targeting
8. Help customers find you
8.1 Introduction to Keywords
8.2 Seven tips for building your keyword list
8.3 Writing effective keywords: Putting a plan in motion
8.4 Using the Keyword Planner
9. Control which searches trigger your ads
9.1 Introduction to Match Types
9.2 Five Match Types available in Google Ads
10. Make your ads seen
10.1 Competition
10.2 Five Contributing Factors to Ad Rank
10.3 Google Ads Auction
10.4 Influence Factors
10.5 Quality Score
10.6 Ad Rank
11. Match media cost models with your budget
11.1 Introduction to Cost Models
11.2 Calculating Media Costs
12. Determine a good bidding strategy
12.1 Introduction
12.2 Bidding Basics
12.3 Two ways to manage your bids
12.4 Use your goals to determine a bidding strategy
12.5 Choose a bid amount that works for you
12.6 Three tools to determine your CPC bids
12.7 Bidding for ROI
13. Select your bid strategy
13.1 Introduction
13.2 Choosing your automated bidding strategy
13.3 Automated Bidding in Real World
13.4 Best practices when using automated bidding
14. Adjust bids to favor performers
14.1 Introduction
14.2 Bid adjustments in Real World scenario
14.3 Available Types of Bid Adjustments
14.4 Using bid adjustments to reach your goals
15. Align your budget with your goals
15.1 Introduction
15.2 Setting your daily budget
15.3 Four tips to help determine your daily budget
15.4 Budget strategy
16. Evaluate campaign performance
16.1 Introduction
16.2 Understanding Google Ads and statistics
16.3 Reports for each purposes
16.4 Drive performance with metrics
16.5 Return on investment (ROI)
17. Avoid editorial errors
17.1 Introduction to Editorial Errors
17.2 Top Reasons for Disapproval
17.3 Spotting Errors
18. Trademark disapprovals
18.1 Introduction
18.2 Reacting to Trademark Disapproval
18.3 Reseller and informational site policy
19. Drive results with the Display Network
19.1 Introduction
19.2 Reasons for using Google Display Network
19.3 Matching your campaign to your goals
20. Optimize your Display campaign
20.1 Introduction
20.2 Separating Search and Display campaigns for Greater Control
20.3 Display Network Optimization Plan
20.4 Tips to maintain your Display Campaign performance
20.5 When No one is clicking
20.6 High bounce rate
20.7 Link an Analytics account with Google Ads
20.8 About Auto-Tagging
21. Tailor ads with Dynamic Remarketing
21.1 Introduction to Dynamic Remarketing
21.2 Approximate Procedures for implementing Remarketing
21.3 Best Practice for Dynamic Remarketing
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